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YouTube to ‘frustrate’ some users with ads so they pay for music
YouTube will increase the number of ads that some users see between music videos, part of a strategy to convince more of its billion-plus viewers to pay for a forthcoming music subscription service
2 min read23 Mar 2018‘Success’ on YouTube still means a life of poverty
96.5% of all of those trying to become YouTubers won't make enough money off of advertising to crack the US poverty line
4 min read1 Mar 2018Airtel, Flipkart, Xiaomi ads most watched on YouTube
According to YouTube, the top 10 ads clocked 3.5 million hours of viewing, with 69% of it coming from mobile devices
3 min read26 Oct 2017Google rolls out its biggest crackdown on YouTube hate speech
Google will police YouTube with warnings and disabling advertising on videos that the company determines contain hate speech or promote terrorism
2 min read25 Aug 2017LG, Goibibo, Colgate ads most watched on YouTube
According to the company, the 10 ads clocked 2.3 million hours of viewing, with 82% of it coming from mobile devices
3 min read19 Jul 2017Marks & Spencer pulls ads from YouTube over offensive videos
Marks & Spencer pulled advertising from Google, joining 'The Guardian' and J 'Sainsbury', after their spots were appearing alongside offensive clips on YouTube
2 min read20 Mar 2017Social media plays a big role for Indian shoppers: report
A study has found that nearly half of India's consumers with access to basic Internet feel constantly followed by online advertising, about 13% more than global average
3 min read29 Sep 2016Brands team up with athletes in bid to broaden appeal
Brands use sports and the struggle of becoming an athlete to convey their message
3 min read15 Sep 2016India advertising expenditure likely to grow at 13.9% in 2017: Carat report
Television continues to hold the highest share of spending at 38.5% in 2016 and 38% in 2017; it is forecast to grow by 12.3% in 2016 and 12.5% in 2017
2 min read8 Sep 2016Safe advertising is a mistake: Sam Balsara
Sam Balsara, Madison World chairman and managing director, says the quantum of advertising that Indians are subjected to has gone up dramatically
5 min read7 Sep 2016Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared