Youtube Videos

Industry

YouTube is changing the view game. Creators may have to chase attention, not clicks

As YouTube starts counting views from the first frame, creators may have to trade volume for attention, while brands look beyond reach and Netflix steps up its fight for top digital talent.

4 min read30 Aug 2026
Technology

Explained | How new YouTube views count rule is different from old one for content creators? Impact on earnings decoded

YouTube is set to introduce a new system to count public views, starting from August 24. As it is expected to boost views across all formats, find out how content creators will be impacted.

2 min read22 Aug 2026
Money

Earning income from YouTube: Here's how Indian creators should calculate tax and file ITR

If you are an Indian content creator earning income from YouTube, it is important to understand how your dollar earnings should be converted, taxed and reported in your ITR. Knowing the correct rules can help you avoid errors and ensure proper tax compliance.

3 min read13 Aug 2026
Industry

From watching to buying: how content commerce is reshaping India’s streaming economy

Content commerce is turning India’s viewers into shoppers, as YouTube and OTT platforms blend entertainment with interactive ads, product discovery and seamless buying.

5 min read9 Aug 2026
Industry

Exclusive distribution declines as OTT and creators unite for broader content access

Streaming platforms are easing their insistence on exclusivity, partnering with creators to release shows simultaneously on YouTube and OTTs as built-in audiences become more valuable than exclusive rights.

3 min read9 Jul 2026
Entertainment

Who is Avinash Agarwal? The ‘Indian Trump’ who became the breakout star of India’s Got Latent Season 2

Comedian Avinash Agarwal emerged as the surprise star of India’s Got Latent Season 2, winning the premiere with his Donald Trump impersonation and drawing fresh attention to a career spanning comedy, writing, hosting and public speaking.

2 min read22 Jun 2026
Entertainment

Samay Raina's India’s Got Latent Season 2 kicks off with Alia Bhatt, Sharvari — and a surprise Donald Trump win

India’s Got Latent Season 2 premiered on June 20 with Alia Bhatt and Sharvari as guests, a viral exchange over Jigra, and Donald Trump impersonator Avinash Aggarwal emerging as the episode’s winner.

2 min read20 Jun 2026
Videos

Why Ancient Indian Structures & Old Cities Seem Better Designed , Planned & Sustainable

[PARTNERED]What Is Imagination? How ancient & superstitious people were able to create such long lasting & well planned architectural marvels? Were they more imaginative & creative than the present ones? Or were they more focused on principals than profits ? In this special episode of The Alt View, MINT goes and interacts with the students at The Rajasthan International Centre In Jaipur. We explore imagination and what aspiring & budding architects understand by it. This episode is in special collaboration between MINT & Council Of Architecture.

21 Apr 2026
News

YouTube Premium gets pricier as subscription costs rise in the US – Here's how much you have to pay now

YouTube has raised Premium subscription prices in the US, increasing costs for individual and family plans. The move comes amid wider streaming price hikes, though the platform has denied reports of longer unskippable ads.

2 min read10 Apr 2026
Opinion

Social media addiction: Can a judicial verdict make Meta, Google and others change their game?

A $6 million verdict may look trivial for Big Tech, but its implications are anything but. By focusing on addiction through product design, this case exposes social media businesses to a flood of lawsuits. Will it force a big rethink? That’s the big question.

4 min read27 Mar 2026