Zapr, backed by Flipkart and 21st Century Fox, is looking to launch a slew of services to complement its TV consumption study
3 min read22 Aug 2018Hotstar's partnership with Zapr Media Labs will boost deep user engagement and audience segmentation on mobile marketing platforms
2 min read7 Mar 2017New ad-tech companies are coming up with smart technologies to track the media consumption habits of viewers
3 min read7 Apr 2016The firm will use the funds to develop the product, grow its present 25-member team and increase user engagement.
1 min read20 Jan 2016Zapr uses its proprietary technology platform to gauge media consumption preferences of Indian viewers
1 min read14 Jan 2016The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared