Amul, Nandini and the Karnataka Elections | Mint Explains | Mint

In April 2023, the Gujarat Cooperative Milk Marketing Federation (GCMMF) announced the launch of Amul in Karnataka, leading to controversy and opposition from political parties and consumers who fear that the move will harm the Karnataka Milk Federation's (KMF) Nandini brand and farmers' livelihoods. The controversy is rooted in fears of a possible merger between GCMMF and KMF, but the state government denies any such plans. KMF's Nandini brand is one of the cheapest milk brands in the country, making it difficult for Amul to gain a foothold in the state. However, GCMMF's decision to enter Karnataka reflects its ambition to expand its footprint and gain market share in new regions.