Big Price War Plan of Reliance | Mint Explains | Mint

The video highlights the big price war plan of Reliance Industry by jumping into personal and care products. Reliance Retail Ventures Limited (RRVL) has made its entry into the personal and home care segment of the FMCG sector in India with a competitive pricing strategy that undercuts established brands by 30% to 35%. The company's FMCG arm, Reliance Consumer Products Limited (RCPL), offers a range of products including beauty soaps, natural soaps, hygiene soaps, and liquid detergents. To expand its reach, Reliance is building a pan-India dealer network, with its products currently available only in select markets. The company has also relaunched the iconic soft drink brand Campa at a lower price. With the Indian beauty and personal care industry valued at USD 21.65 billion and the FMCG market at USD 110 billion, Reliance's entry into the sector is set to shake things up.