How 'The White Lotus Effect’ Is Proving To Be A GAME-CHANGER For Thailand Tourism Industry

Thailand's tourism industry is currently seeing a huge transformation. There's a particularly high level of interest in Koh Samui or the Samui Island ... which is a popular island which has stunning beaches and resorts and has anyway been attracting a wide range of visitors for years now. Fight searches to Koh Samui have jumped 30% in over a month, and searches for particular hotels - like the Four Seasons rose a whopping 65%. In fact, as per social media analytics companies, conversations about travelling in Thailand rose 60% after 16th February But what's suddenly happened in the last month that's made everyone want to go to Thailand?