Pepperfry's Ambareesh Murty on creating a profitable e-commerce co. and taking it public

In an exclusive conversation with Mint’s Associate... moreIn an exclusive conversation with Mint’s Associate Editor Shrija Agarwal, Ambareesh Murty, Co-founder and CEO of India’s leading online home furnishing retailer Pepper Fry, discusses his journey in creating a profitable brand in the highly competitive e-commerce space. Ambareesh believes that the road to profitability for an e-commerce niche such as Pepperfry is through creating ‘differentiation,’ ‘scalability,’ and ‘brand recall.’