In its quarterly report, Nielsen claimed a steep f... moreIn its quarterly report, Nielsen claimed a steep fall in rural FMCG consumption. Consumption of branded packaged goods fell to a 7-year low in rural India, as per Nielsen. FMCG growth hit 7.3% in July-September 2019 across both urban and rural markets. The FMCG market had experienced a growth of 16.2% in July-September 2018. Historically, FMCG growth in rural India has been 3-5% faster than urban areas.
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