Tata Motors truck biz puts profitability first | Mint Primer | Mint

Team Mint

Published6 Jul 2023, 10:42 AM IST

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Tata Motors, India's leading commercial vehicle manufacturer, is intensifying efforts to regain lost market share by prioritizing profitability and strengthening its position in the pick-up truck segment. Despite facing tough competition from Mahindra and Mahindra, Tata Motors' reduced retail market discounts have improved realizations and helped regain market share in recent quarters. Witness the strategic transformation of Tata Motors as it aims to strike a balance between profitability and market dominance in the commercial vehicle industry.