50% of advisors predict a slight travel demand increase, 20% significant. 55% foresee a spending rise and 28% steady pricing.
Popular cooler destinations like Antarctica, Iceland, and Norway are rising in popularity, favoured for moderate weather.
Shoulder season travel is popular for fewer crowds, lower prices, pleasant weather, unique experiences, and sustainable tourism in top destinations.
Togetherness matters for lasting memories, emotional well-being, cultural exchange, shared experiences, volunteer tourism, and adventure travel.
Clients are shifting focus from bucket lists to seeking inspiration from networks, film, TV, and social media, with TikTok playing a major role.