ONLINE SHOPPING

Published By Livemint | 18 Sep, 2023

Online shopping is undergoing a transformation, driven by technological advances and changing consumer preferences. Credit : File

Personalisation

AI and data analytics are enabling personalised shopping experiences, tailoring product recommendations and content to individual preferences. Credit : File

Augmented Reality (AR)

AR technology is revolutionising online shopping by allowing customers to visualize products in their real-life environment before purchasing. Credit : File

Sustainable Shopping

Consumers are increasingly seeking eco-friendly products and brands, pushing online retailers to prioritise sustainability in their offerings. Credit : File

Social Commerce

Social media platforms are becoming shopping destinations, blurring the lines between social interaction and online shopping. Credit : File

Same-Day Delivery

The demand for quick deliveries is reshaping supply chains, with same-day and ultra-fast delivery options becoming the norm. Credit : File

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