Is This the Golden Age of Videogame IP?

3 min read 26 May 2023, 10:07 PM IST The Wall Street Journal

The successes of ‘The Super Mario Bros. Movie’ and ‘The Last of Us’ are part of Hollywood’s embrace of a $200 billion entertainment market

This image released by Nintendo and Universal Studios shows Mario, voiced by Chris Pratt, left, and Luigi, voiced by Charlie Day in Nintendo's The Super Mario Bros. Movie. (Nintendo and Universal Studios via AP) (AP) — This image released by Nintendo and Universal Studios shows Mario, voiced by Chris Pratt, left, and Luigi, voiced by Charlie Day in Nintendo's The Super Mario Bros. Movie. (Nintendo and Universal Studios via AP) **(AP)**

“The Super Mario Bros. Movie"—based on the Nintendo mega-franchise about Mario and Luigi, Italian-American plumber-brothers from a cartoon Brooklyn—has dominated the box office since its April 5 release, grossing more than $1.15 billion globally.